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Aaker, D.A. (1991) Managing Brand Equity. The Free Press, New York. has been cited by the following article: TITLE: Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition. AUTHORS: Wen Li, Tian’e Fu, Ziying Huang

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Aaker (2010) menar att varumärkeskapital är en uppsättning av tillgångar. Tillgångarna som utgör 15 Figur 2: Brand Equity Model (Aaker 2010, sid. Managing Brand Equity - Capitalizing on the Value of a Brand Name. New York: Simon 

The author thanks Kevin Keller for bis helpful comments and suggestions. Reprint #: 3144. More Like This. Add a comment Cancel reply. You must sign in to post a comment.

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Brand awareness 3. Perceived quality 4. Brand Associations 5. Other proprietary assets Aaker identities brand equity as the set of brand assets and liabilities linked to the brand - its name and symbols that add value to, or subtract value from, a These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty.

Managing Brand Equity-David A.Aaker. simon and schuster, 2009.

California Management Review, 31(2), 91-106. Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, New York

av Aaker, David A. Häftad bok. John Wiley & Sons Inc., New York.

2017 Apr 15 - One of the main issues in branding strategy that Heineken has to face is that an international brand needs to inspire but at the same time needs to​ 

These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty.

Other important academic. Managing Brand Equity (Hardcover). The most important assets of any business are intangible: its company name, brands, symbols and slogans and their The concept of brand equity is barely ten years old and has only recently become the subject of much academic research. into other aspects of brand equity: defining and measuring it; building and managing it, Aaker and Keller, 199 Marketing Professor Emeritus David Aaker is widely considered the father of brand equity and detailed ways to build and manage brands and portfolios. 9 Sep 1991 Managing Brand Equity · Table of contents. Contents Preface and Acknowledgments · Review quote. William WellsExecutive Vice-President, DDB  In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship between a brand and its symbol and slogan, as well as each  Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes,  D. Aaker; Published 1996; Economics; California Management Review.
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Aaker managing brand equity

cm. Includes bibliographical references and index. ISBN 0-02-900101-3 . eISBN-13: 978-1-4391-8838-5 .

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships.
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9 Sep 1991 Managing Brand Equity · Table of contents. Contents Preface and Acknowledgments · Review quote. William WellsExecutive Vice-President, DDB 

The Difference Between Brand Equity and Brand Affinity Brand management - Wikipedia img Aaker on Brands  Properly managed, no equity can yield a better return over time than a trademark -- David Aaker's book is an excellent tool to assist both students and the experienced to understand more about the complexities, sensitivities, and opportunities in the area. Managing Brand Equity-David A.Aaker. simon and schuster, 2009. Phoebe Y About The Book In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.

These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty.

View. Managing Brand Equity Brand equity is managed in three distinct stages (see also Park, Jaworski, and Maclnnis 1986). The first stage is intro- duction. Start with a quality product and then build a brand image that creates a positive consumer evaluation. Summary. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.

Contents Preface and Acknowledgments · Review quote. William WellsExecutive Vice-President, DDB  In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship between a brand and its symbol and slogan, as well as each  Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes,  D. Aaker; Published 1996; Economics; California Management Review. This article presents managers with a framework for measuring the strength of a brand . David A. Aaker. Imprint: New York : Free Press ; Toronto : Maxwell Macmillan Canada, c1991. Physical description: xiii, 299 p.